“THE ZERO UPSELL TRAINING EVENT”
This isn’t some tired re-hash of the same concepts and ideas. No retreading the same “road map” or procedures, this is all very cutting “edge” training for short sale marketing and the short sale process. This is the ONLY event that has ZERO upsell and discusses everything and anything that works in today’s world of real estate. The event justifies ANY price tag for the information provided, but in an attempt to HELP agents achieve success, I am keeping the fee the same as Las Vegas, NV $50.00 per seat at the ONLY short sale training that has ZERO upsell!
The making of an ADVOCATE!
9AM to 10AM ‘Identity’ explanation and creation: Who are you, where are you, and what are you doing? Let’s face reality homeowners HATE real estate agents and Realtors®! What is the image you need to create and project to obtain listings and deal with the banks?
10AM to 11AM ‘Marketing psychology’ influences, projections, and leveraging: What is the current market psychology, market trends, bank “myths” & “lies” and how to leverage that information to better propel your newly created identity
11AM to 12PM ‘Identity Creation’ How to create an online identity that is congruent to you: Creation of your online presence and finding pipelines that work for you on the web. Your clients will Google your name, what will they find and does it really project your image as an advocate? “The basics”
12PM to 1PM LUNCH
1PM to 2PM ‘Content Creation’ how to write content, spin and repost: Advanced identity creation, how to create, spin, and use article clouds to create a quicker Google ranking for search patterns. Videos, Audios, and everything else that can project your message of advocacy and create congruent competency to help homeowners. “Intermediate”
2PM to 3PM ’Email Marketing’ how to do EVERYTHING on email accept a newsletter: How to write emails, create emails, how to CRM, how to create compelling subject lines, use of testimonials in messages, and how to NOT be like everyone else! “Intermediate”
3PM to 4PM ‘Webs, Blogs, and SEO Jacking’ the usage of created content and leveraging it into a lead source on the web: How to create blogs and pages that will get quicker recognition based on the Google formula. The goal is to get you a Google Page Ranking of 6! “Advance”
4PM to 5PM ‘Direct Marketing’ MONSTER™, Drops and door knocking… Oh my! After leveraging referrals, email sources, and managing your online image, IT IS TIME FOR DIRECT MARKETING! This section became the hot topic in Las Vegas and MOST who attend already OWN the MONSTER™ system. AGAIN THIS IS A ZERO UPSELL EVENT, However the concepts of permission based marketing and utilizing it, and leveraging it to getting a clean pipeline of homeowners to feed into your NEW identity.
9AM to 10AM’‘Mitigation Psychology’ Understanding the mindset of banks: How does a bank think, react, and negotiate. Can a cookie-cutter approach be adopted for creating faster short sale closings based on the “hidden rules” of the banks?
10AM to 11AM ‘The basic cookie cutter’ the basic file that will close without escalation: NEVER submit an all cash offer and NEVER submit an LLC… To be continued in Anaheim!
11AM to 12PM ‘Expectations’ Buyers, Sellers, and agent positioning and documentation: Docs that protect, Docs that serve, and how to make sure everyone involved in the short sale process follows your lead. The reality of short sale processing is this: if anyone involved in the transaction gets a “bright idea” the deal will die and you will not get paid; then the deal will die!
12PM to 1PM LUNCH
1PM to 2PM ‘Escalations without Escalating’ The closing of short sale files without needing a contact: I am over the ‘escalating’ concept! I am over the crutch of using ‘contacts’ to save your deal! I will show you two new escalation concepts that require NO contacts. Authors note: I will of course cover escalation, numbers, and math but in my ‘cookie-cutter’ approach and NO-Escalation process you will ONLY need bank contacts on a very rare occasion.
2PM to 5PM Questions and Answers: This is when the fireworks tend to begin at my events. Ask the Banker or Ask the Marketer! I will answer questions, roll play, and then re-explain everything and anything in the world of real estate
Short Sale Training California
If you cannot afford my program, please let me know how I can help you… there is always a way to make it work!